Sache Foundation is a Romanian dog rehabilitation center. They launched a crowdfunding campaign for a social veterinarian hospital that should be free of charge for all owners of non-pedigree dogs.
I was commissioned to design an animated campaign starting from a dog's heartbeat. This translated into a series of line animations showing the evolution from a scared puppy to a happy & energic adult dog, depicting different donation tiers.
Donation tiers
Static layouts
"This heart won't give up"
Process & alternate versions
Thank you!
